What's Worse Campaign

Campaign Material Copyright notice.

The What’s Worse campaign was developed by the Department of Health, United Kingdom. It has been adapted by the Cancer Institute NSW for use in Australia.

The television commercial focuses on the difficult situation of a mother communicating the realities of her illness to her young children.  It emphasises the real health consequences of smoking and how it affects not only the smoker, but the family as well.

Smokers are encouraged to stop smoking for good.  Your smoking is not just about you.