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Parents Quit Smoking Campaign

Every day four young Australians lose a parent from a disease caused by smoking. In NSW, about 40.5% of smokers are parents or guardians with children in their households. The Parents Quit Smoking campaign highlights the impact smoking has on the health of the smoker and on the smoker’s relationship with their loved ones.

The risk of death from smoking is high with about half of all smokers dying from their habit. Many smokers die in middle age (35-69 years) and those killed in middle age could have lived another 10, 20, 30 or more years.

Image from Parents Campaign: anti-smoking commercial

The damage from smoking starts early, and can result in a reduced quality of life. For a smoker, this could mean missing out on a future with family and friends.

The Parents Quit Smoking campaign has proved to be relevant among females and smokers with children.

Related materials

Television
Download the television commercial in mp3 format here [3.3Mb | 30 seconds | mpeg format | Copyright Cancer Institute NSW]


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