Print this pageExcuses Campaign
The Excuses Campaign 1, 2 and 3 encourages smokers to put quitting on “today’s agenda” by tackling common excuses for delaying quitting.
The key message of the series: Quitting is hard…but you’re not alone. The television commercials remind smokers that help to quit smoking is just a phone call way to the Quitline 13 78 48.
Results from Excuses Campaigns 1 and 2 showed that the campaign series has been successful in achieving its objectives:
- Nine out of 10 smokers in NSW had seen the earlier Excuses television commercials
- Two-thirds agreed that it reminded them of the dangers of smoking
- Three out of four smokers who saw the advertising perceived it to be believable
- Just under half found the advertising to be very relevant.
Excuses Campaign 3 television commercials (TVC):
Before downloading any of our campaign material, please read the copyright notice.
Download Excuses Campaign 3 [3.9 MB | 30 seconds | mpg format]
Download Excuses Campaign 3 ‘I’m sorry’ [2 MB | 15 seconds | mpg format]
Download Excuses Campaign 3 ‘I’m 40’ [2.8 MB | 15 seconds | mpg format]
Download Excuses Campaign 3 ‘Next month’ [2.4 MB | 15 seconds | 2.4 MB | mpg format]
Excuses Campaign 1 and 2 TVCs: 
Download the Echo television commercial 1 in mpg format here [3.9 MB | 30 seconds | mpg format]
Download the Echo television commercial 2 in mpg format here [3.9MB | 30 seconds | mpg format]
