Dark Side of Tanning Campaign

The Dark Side of Tanning Campaign shows the dangers of tanning and that damage can happen to skin even before it starts to show signs of burning.  It reveals the damage that occurs at a cell level and how this can lead to a deadly melanoma. 

The campaign challenges the belief that a tan looks healthy and prompts viewers to re-consider their sun protection behaviour.

For more detailed information about tanning, melanoma and sun protection measures, visit www.darksideoftanning.com.au

Download Campaign Material

Before downloading any of our campaign material, please read the copyright notice.

Download the 30-second television commercial - Girl [MPEG | 4.6 MB]

Download the 30-second television commercial - Boy [MPEG | 4.0 MB]

Download the 15-second television commercial - Girl [MPEG | 3.0 MB]

Download the 15-second television commercial - Boy [MPEG | 3.0 MB]

Download the poster: Skin cells in trauma - Girl [ | 208 KB]

Download the poster: What are your chances of getting a melanoma that can kill you? [ | 185 KB]

Download the bus shelters advertisement - Boy [ | 954 KB]

Download the bus side - Girl [ | 181 KB]

Download the outdoor billboard advertisement - Girl [ | 630 KB]

View the fact sheets