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BreastScreen NSW Campaign

Cherry and Pea Campaign

The Cherry and Pea Campaign reminds and encourages women aged 50-69 years to have a regular screening mammogram.  The television commercial emphasises the importance of early detection of breast cancer by comparing the size of a breast cancer detected by physical examination (represented by a cherry) and that of a breast cancer detected by a screening mammogram (represented by a pea).

Breast cancer is the most common cause of death from cancer in women in Australia and around one in eight will be diagnosed with breast cancer in their lifetime.  The risk of developing breast cancer increases with age.

Early detection of breast cancer, before it has a chance to spread, is the most important factor determining a woman’s survival and recovery from the disease.  By screening every two years breast cancers are more likely to be found at an early stage where appropriate medical treatment can be provided.

Download Campaign Material

Before downloading any of our campaign material, please read the copyright notice.

Advertising Materials

Download the 30 second television commercial [MPEG | 4.76 MB]

Download the press advertisement Cherry and Pea Colour Small Vertical Column [PDF | 452 KB]

Download the press advertisement Cherry and Pea Colour Large Vertical Column [PDF | 1.04 MB]

Download the press advertisement Free Breast Screening Colour Small Rectangle [PDF | 222 KB]

Download the press advertisement Free Breast Screening Mono Small Rectangle [PDF | 198 KB]

Download the press advertisement Mammograms Save Lives Colour Large Rectangle [PDF | 86.6 KB]

Download the press advertisement Mammograms Save Lives Mono Large Rectangle [PDF | 89.9 KB]

Download the outdoor billboard advertisement Mammograms Save Lives [PDF | 0.97 MB]

Download the bus side advertisement Mammograms Save Lives [PDF | 404 KB]

Download the convenience advertising poster – Mammograms Save Lives [PDF | 67.3 KB]

Download the convenience advertising reminder cards – Mammograms Save Lives [PDF | 243 KB]

Download the shopping centre advertisement – Mammograms Save Lives [PDF | 74.6 KB]

Supporting Resources

Download the program brochure – Early Detection is Vital [PDF | 1.19 MB]
(Also available in Arabic, Chinese, Greek, Italian, Korean, Spanish and Vietnamese)

Download the program brochure – It’s Time for Your Next Screening Mammogram [PDF | 1.53 MB]

Download the program brochure – What Happens after Your Screening Mammogram [PDF | 1.40 MB]

Download the program brochure – Information for Women with Implants [PDF | 1.73 MB]

Download the program brochure – Your Assessment Clinic Visit [PDF | 1.56 MB]

Download the program brochure – I’m Under 40.  Is It Time for a Screening Mammogram? [PDF | 2 MB]

Download the program poster – Cherry and Pea Campaign [PDF | 2.15 MB]
(Also available in Arabic, Chinese, Greek, Italian, Korean, Spanish and Vietnamese)

Download the program poster – Cherry and Pea Mobile [PDF | 1.91 MB]
(Also available in Arabic, Chinese, Greek, Italian, Korean, Spanish and Vietnamese)

Download the program bookmark – Cherry and Pea [PDF | 440 KB]
(Also available in Arabic, Chinese and Vietnamese)

To order BreastScreen NSW resources download and return the resource order form.  Instructions for returning your order are detailed on the form.  PDFs of translated materials are available by emailing prevention@cancerinstitute.org.au.  

Resource order form [PDF | 130 KB]