BreastScreen NSW Campaign

Take You Away

The Take You Away campaign informs women aged 50 years and older of the seriousness of breast cancer. The television commercial features a woman in her early 50s returning home to her family after a screening mammogram appointment. The commercial prompts women to think about the consequences of not having a mammogram and not detecting breast cancer early. It reminds women of the important role they play within family and how breast cancer would affect them.

Download the Take You Away television commercial (45 seconds) [MPEG | 4.12 MB]
Download the Take You Away television commercial (15 seconds) [MPEG | 3.71 MB]
Download the Take You Away campaign summary and frequently asked questions [PDF | 432 KB]

Cherry and Pea Campaign

The Cherry and Pea Campaign reminds and encourages women aged 50-69 years to have a regular screening mammogram. The television commercial emphasises the importance of early detection of breast cancer by comparing the size of a breast cancer detected by physical examination (represented by a cherry) and that of a breast cancer detected by a screening mammogram (represented by a pea).

Breast cancer is the most common cause of death from cancer in women in Australia and around one in eight will be diagnosed with breast cancer in their lifetime. The risk of developing breast cancer increases with age.

Early detection of breast cancer, before it has a chance to spread, is the most important factor determining a woman’s survival and recovery from the disease. By screening every two years breast cancers are more likely to be found at an early stage where appropriate medical treatment can be provided.

Download Campaign Material

Before downloading any of our campaign material, please read the copyright notice.

Advertising Materials

Download the Cherry and Pea television commercial (30 secs) [MPEG | 3.78 MB]
Download the Cherry and Pea radio commercial (30 secs) [MP3 | 1 MB]
Download the Cherry and Pea colour press advertisement (1/4 page) [PDF | 2 MB]
Download the Cherry and Pea mono press advertisement (1/4 page) [PDF | 2 MB]
Download the Cherry and Pea campaign summary and frequently asked questions [PDF | 329 KB]

Facts

The Facts campaign includes three radio advertisements, Facts, Discomfort and Excuses. The ads provide women with information about who is most at risk of developing breast cancer, what to expect when they visit BreastScreen NSW and addresses some of the common excuses, such as time and discomfort, women use to avoid having a mammogram. The Facts campaign was developed by BreastScreen QLD and has been adapted with permission for NSW use. The ads have also been translated into eight languages in addition to English.

Before downloading any of our campaign material, please read the copyright notice.

Supporting Resources

Download the program brochure – Early Detection is Vital – available in multiple languages [PDF | 1.19 MB]:
English
Arabic
Chinese
Filipino
Greek
Italian
Korean
Spanish
Vietnamese

Download the program brochure for Aboriginal and Torres Strait Islander women – Live Strong and Healthy [PDF | 347 KB]

Download the program brochure – It’s Time for Your Next Screening Mammogram [PDF | 1.53 MB]

Download the program brochure – What Happens after Your Screening Mammogram [PDF | 1.40 MB]

Download the program brochure – Information for Women with Implants [PDF | 1.73 MB]

Download the program brochure – Your Assessment Clinic Visit [PDF | 1.56 MB]

Download the program brochure – I’m Under 40.  Is It Time for a Screening Mammogram? [PDF | 2 MB]

Download the program poster (A4) – Early Detection is Vital [PDF | 2 MB]

Download the program poster for Aboriginal and Torres Strait Islander women – Live Strong and Healthy [PDF | 347 KB]

Resources for health practioners (referral pads, referral cards and card displays)

To order BreastScreen NSW resources download and return the resource order form.  Instructions for returning your order are detailed on the form.  PDFs of translated materials are available by emailing prevention@cancerinstitute.org.au.  

Resource order form [PDF | 2.05MB]